Who We Are
We are a Community Interest Company (CIC) - a market set up and run by traders for the benefit of the wider community.
Primrose Hill Food Market successfully launched in March 2020.
Since launching, we have worked with a number of charities including St Mary’s Youth Centre who we raised over £2500 for in December.
Our Team
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Steve Hook
Hook & Sons
Steve runs an organic dairy farm with his Dad, Phil and son Joe, in East Sussex on the Pevensey Levels. Hook and Son is the leading raw grass fed dairy farm in the UK, with the greatest range of raw dairy produce. Featuring in the 2013 Sundance Film Festival, The Moo Man film showcases the farm and its traditional farming methods and the love for their cows. Hook and Son sell their produce by local doorstep rounds close to the farm in East Sussex, online nationwide, at Farmers Markets in London, and at their recently opened raw dairy shop in Borough Market.
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Pete Dodwell
Chair, The Olive Bar
Pete started The Olive Bar in 1996 on Portobello and Golborne Road Market, where he still trades several days a week.He brings almost 30 years of experience of trading on markets across London and the South East to the Primrose Hill Market team.
For him, it is important that Primrose focuses on supporting its wonderful traders whilst also being a cherished resource for the local community.
He is proud of the market he has helped shape as it continues to grow and provide opportunities to independent retailers.
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Philip Crouch
Crouch’s Italian Deli
Phil founded the fine food business Italianate Ltd at Borough Market in 2007. The business is now family run, trading as ‘Crouch’s Italian Deli’, and selling exclusively Italian deli products. Phil works directly with several mainly small-batch, family producers across Italy, who celebrate and show case traditional production methods. The business is run from a base in Borough Market, where there is a shop, and a warehouse with cold storage and related processing facilities. Phil trades at other central London produce markets at the weekends including Primrose Hill market where he started trading in 2017, Victoria Park in Hackney, and Brockley.
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Sarah Lang
Sarah's love of food led her to working on market stalls over 25 years ago. Being from a very small town in Ireland she loves that markets are vibrant communities of their own, filled with people from diverse backgrounds and cultures. At Primrose she believes small businesses should be championed, locals should have access to quality food, and come to enjoy the community aspect of the market by meeting neighbours and friends weekly, and chatting with traders who are passionate about their products.
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“I was so impressed when the Market became a social enterprise. I really felt the boost it gave all the vendors and I’m so grateful to everyone for staying open during these insanely challenging times”
Local Customer
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“The Market is providing amazing service and goods for the community! I am so thankful for the ability to give back to the traders who I’ve come to know and love”
Local Customer
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“The Market is one of the best things that has happened in this neighbourhood and I feel much safer shopping here than any other shops in the area. A fabulous local initiative”
Local Customer
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“You cannot buy fresh newly picked vegetables anywhere in Primrose Hill like the stalls in the market. I rely on the butcher and fishmonger there”
Local Customer
